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My consulting firm, Behavioralize, applies behavioral science to a wide range of customer and managerial challenges. In past projects we have developed programs to do the following:

  • Create need recognition for new products and services

  • Increase frequency of product or service usage

  • Reduce error in product usage or program execution

  • Increase trust and improve perceptions of new technologies

  • Reduce barriers to technology or new program adoption

  • Optimize pricing of a new product or service

  • Understand and influence behavior of key intermediaries (e.g., physicians, sales force)

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