This New Year, Let’s Make Channels, Not Resolutions
(First posted on Behavioralize.com) Whether you run a business and want to help your customers or employees change their behavior this year, or just want to work on some personal goals, the barge and channel metaphors from behavioral science should guide your strategy. Gym attendance and diet attempts increase dramatically in early January. But by the end of the month, the exuberance for self-improvement is gone, the time crunch returns, and distraction and indulgence resume
